Top 6: October 21st 2020
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Fanta: Carved CapTop 6: October 21st 2020
As a brand with a bold and cheeky personality, Fanta has traditionally activated during Halloween. But in the current climate of social distancing due to COVID, the tradition of trick or treating or simply hosting an event in the real world was going to be hard. So this Halloween, Fanta leveraged its distinctive orange packaging to deliver a suitably spooky happy Halloween message.
IMC Manager – Coca-Cola South Pacific: Kate Solomon |
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