Outdoor ad: Responsible Gambling Council (RGC): Check Your Reflex

Embed Video

Top 6: October 21st 2020

The Responsible Gambling Council focuses on Young Adult education, a high-risk group for disordered gambling. The Check Your Reflex video game turned gaming skill into gambling education, with players competing against classmates. Final scores were biometric readings, teaching players gameplay inhibits rational decision-making in gambling.

Category Other
Client Responsible Gambling Council (RGC)
Agency Zulu Alpha Kilo
Production thinkingbox
Country Canada
Uploaded 16 October, 2020

Credits

Director
Prajay Mehta
Chief Creative Officer
Zak Mroueh
Creative Director
Rodger Eyre
Creative Director
Gerald Kugler
Copywriter
Marco Buchar
Art Director
Elliot Riordan
Agency Producer
Marko Stevelic

Other credits

Art Director: Craig Huffman

Writer: Tekla Nagel

Account Team: Hilary Roberts, Kayla MacDonald, Erin McManus

Planning Team: Heather Segal

Clients: Elaine McDougall, Lisa Couperus

Media Agency: PHD Media

PR Agency: xposure

PR Team: Jane Wilcox, Dave Bennett

Production House Producer : Ece Inan

Sr. Full-Stack Developer: Nicole Rego

Interactive Developer: Patrick Daggitt

Motion Graphics Artist: Kyle Castro

Director, Content: Prajay Mehta

Associate Director, Content: David Holicek

Print Producer: Houng Ngui, Greg Heptinstall, Jeanette Downes, Anna Harju

Responsible Gambling Council (RGC): Check Your Reflex

Gold sponsors

The Best Ad Jobs

Responsible Gambling Council (RGC): Check Your Reflex

Also best this week

Gold sponsors

The Best Ad Jobs