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Top 6: February 20th 2008
Outdoor

Galaxy: Tree

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Top 6: February 20th 2008
Ogilvy London's objective was to raise awareness of Ford Galaxy's comprehensive, 9 airbag, safety system. The execution was an ambient campaign targeting parents. The idea used massive blow up nozzles/valves, which were fitted to roadside objects to make them appear inflatable. The campaign ran in London around high footfall areas to maximise visibility.
Credits Other credits

Associate Creative Partner: Andy Dibb

Production Company: The Hub

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