Outdoor ad: Vaseline: Vaseline Braille

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Top 6: February 27th 2008

The Vaseline brand proposition of “Keeping Skin Amazing” is demonstrated in an unique, interactive way rarely used by brands – touch. An example of skin’s sensitivity is in the reading simple statement “Your Skin Is Amazing” written in Braille, and underlined in type. Ambient stickers on handrails, hangstraps, shopping trolley handles, were also used. As a print ad and DM Zo-Card the tactile work actually ended up in people’s hands to touch for themselves.