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Top 6: October 28th 2020
Web Film

Volvo Cars: A Million More

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Top 6: October 28th 2020
"A terrible idea": Car crash survivors react to quotes once said about the invention that saved their lives. After Volvo Cars invented the three-point safety belt in 1959, its introduction sparked debate among media and the public. But to date it’s been credited with saving more than a million lives worldwide. The premium carmaker now highlights this in a new brand campaign, by letting car crash survivors read what people said about the safety belt in the past. And it sounds eerily familiar even today. In the main campaign film, shot entirely in black and white, we meet real car crash survivors from all over the world and hear their emotional stories about the accidents and how they were saved thanks to the safety belt. In the end, we learn that Volvo has introduced a speed cap in all their cars during 2020, and is about to introduce in-car cameras to prevent intoxicated and distracted driving. Both of them are inventions that have sparked debate. The campaign was made together with creative collective Forsman & Bodenfors in Sweden. It’s part of a larger communication theme, in which Volvo during a period of time highlights safety from different perspectives, using all kinds of assets and media, including PR. Recently, a campaign featuring Swedish actor Fares Fares showed Volvo's active safety technology through the eyes of a family with small children.
Credits Other credits

Client Director: Magnus Wretblad

Account Executive: Ewa Edlund, Katarina Klofsten

PR Strategist: Bjarne Darwall

Planner: Daniel Sjöstrand

Digital Strategist: Peter Gaudiano

Web Design: F&B Inhouse

Artwork: Martin Joelsson, Christian Sundén

Media Agency: Mindshare

Stylist: Johanna Borggren

Production Designer: Catharina Nyqvist

Editor: Johan Söderberg, Miguel Angel

Grade: Joakim Rissveds

Sound Design: Adrian Aurelius, Ballad

Online: Peter Törnestam, Chimney

Photographer: Mattias Rudh

MUSIC:

Song title: A Million More

Composer & Artist: Jacob Mühlrad

Copyist: Frej Wedlund

Piano: Markus Jägerstedt

Strings: Erik Arvinder, Andrej Power, Albin Uusijärvi, Riikka Repo

Engineer: Mickey Hurcombe

Produced by: Markus Jägerstedt

Music Supervisor: André Brink, Universal Music Publishing

Published by: Universal Music Publishing

Client

Louise Ahlström – Campaign Manager

Andreas Malm – Global CMO

Mike Johnstone – Global Brand

Agustín Soriano – Global Brand Strategy

Auste Skrupskyte – Creative Strategy

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