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Outdoor
Galaxy: Post
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Ogilvy London's objective was to raise awareness of Ford Galaxy's comprehensive, 9 airbag, safety system. The execution was an ambient campaign targeting parents. The idea used massive blow up nozzles/valves, which were fitted to roadside objects to make them appear inflatable. The campaign ran in London around high footfall areas to maximise visibility.
Associate Creative Partner: Andy Dibb Related |
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