#MeToo: Me Too, Act Too

On October 15, 2017, two words thrust into the public consciousness and ignited a global movement: #MeToo. Three years later, FCB Global is honored to help ‘me too.’ Movement founder and activist Tarana Burke launch the next chapter of her organization’s evolution. Brought to life by FCB’s creative data marketing agency, FCB/SIX, ‘me too.’ Act Too is a breakthrough platform and brand campaign that engages the world to take part in ending sexual violence. On this three-year anniversary of the day the hashtag #MeToo went viral, FCB/SIX introduces ‘me too.’ Act Too, an interactive website and crowdsourced, blockchain-powered tool that encourages people to take action. It’s part of the nonprofit organization’s mission to demonstrate that it’s more than just a hashtag by showing not only survivors but also advocates and allies alike how they can take tangible actions to join the fight against sexual violence.