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Interactive
#MeToo: ‘me too” Act Too
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On the heels of the 3-year anniversary of the #MeToo viral movement, FCB/SIX worked with #metoo founder Tarana Burke to launch Act Too, a crowd-sourced blockchain-powered platform that encourages people to take action to end sexual violence. It’s the first time blockchain has been used to drive activism and will be the centerpiece for the movement to launch the next stage of its evolution. The interactive platform is being promoted via paid media, a social influencers program featuring activists such as Alyssa Milano, and digital billboards in Times Square.
Worldwide Creative Partner: Fred Levron Related |
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