Banco de Bogotá: The River Apartments

The Bogota river passes through 47 Colombian municipalities and among them is the capital, Bogotá, that has a population of over 9 million people. Its path has 380 km long and 97% of it is contaminated due to the 270 tons of solid waste collected monthly. All kinds of garbage gets thrown to the river: microwaves, sofas, decoration objects, toys, beds, home appliances, are just some examples of what can be found. With the support of McCann Worldgroup Colombia, Banco de Bogota in alliance with #GrupoRíoBogota launched "The River Apartments:" a space furnished entirely with the trash found in the river that seeks to educate the community about the water source’s pollution and how to properly dispose solid waste.