Burger King: Broom Thru

Burger King knows no limits. The fast food retailer is already known for It’s provocative tone of voice and tongue-in-cheek humor. For Halloween, the brand is surpassing all expectations as always. Last Monday (26th), Burger King got the Trending Topics on Twitter Brazil with the hashtag #BroomThru. The new activation for Halloween will give a free Whopper for all clients that cross a BK’s Drive-Thru “flying” on a broom like a witch. The activation was developed by agency partner DAVID São Paulo and will be running on October 31st. To get the sandwich, clients will also need to wear face masks and respect social distancing guidelines at the Broom-Thru line. The fast food retailer ad campaign will also have especific communication for social media, where the conversations about Halloween have already started.