Interactive ad: Netflix Korea: The Massacre of Kingdom

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Top 6: November 11th 2020

To celebrate the continued success of the Netflix Original Series 'Kingdom', The Glue Society and Wieden+Kennedy Tokyo have created a three-story museum of historical artifacts – bringing to life the rich imagined history of ‘Kingdom’ at the Song Won Art Center in Seoul, Korea. In the exhibit titled, The Massacre of Kingdom, elements of the original series are presented through gruesome, terrifying artefacts that provide visitors with an immersive and interactive experience, where fiction becomes reality. Great care was taken in creating the relics using many traditional techniques to be authentic to the time period. The experience includes a surprise horror-twist, with ‘undead artefacts’ that leave a visceral and lasting memory in the minds of anyone who dares to see it. Netflix also launched video footage that coincides with the ‘The Massacre Of Kingdom’. The film ‘The Massacre of Kingdom Documentary’ explains the events of Kingdom, recast as an actual historical event. It’s not just the documentary film that fans outside of Seoul can get their teeth stuck into. On October 30th, Netflix also launched the ‘Living Dead 360 Experience‘ as a 360 degree virtual tour of the highlighted part of the exhibition.