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The much-loved Argos Christmas gift guide, affectionately nicknamed 'Book of Dreams' is the inspiration for the retailer’s highly anticipated 2020 Christmas advertising campaign, … read morelaunching tonight to millions of viewers across the UK during Family Fortunes. The film, shot by award-winning director, James Rouse, taps into the nostalgia that so many people can identify with, eagerly looking through the Argos Christmas gift guide and dreaming of opening your most wished for gifts on Christmas day. A familiar story for many, Argos brings this dream to life when two sisters spot a simple box of magic tricks; a magical box that is set to take their Christmas to enchanting new heights. As the girls circle their perfect present, they’re magically transported to Christmas evening, where they, like many children before them, are keen to show off their new present and their marvellous new talents to their family. Their show starts with a classic, the old cup and balls trick, but the performance quickly becomes more and more extraordinary as the sisters grow in confidence and their imagination takes over. Not content with making presents magically appear or an illusion trick on the family’s sausage dog, these modern day Houdini’s transform their living room into a West End theatre and even manage to conjure up their extended family to join in on the fun. The spot is set to Gary Barlow’s ‘Incredible’, which was released on Friday and is the second track on his highly anticipated new album ‘Music Played by Humans’. The single’s artwork leans heavily on the campaign look, and Gary Barlow has been teasing the ad release on his social channels.
read less...Head of Integrated Production: Charles Crisp
Managing Director: Gary Simmons
Senior Account Director: Lucy Almond Account Manager: Lizzie Healey
Planning Partner: Rebecca Munds
Senior Planner: Matt Shaw
Production
Production Manager: Tim Steele
Production Designer: David Lee
Art Director Grant Bailey
Set Stylist: Poppy Luard
Wardrobe Stylist: Selina Wong
Editors: Work Editorial
Editor: Art Jones
Editor Assistant: Rain Keene
Editor Assistant: Miles Watson
Producer: Ellie McNaughtan
Executive Producer: Ben Tomlin
Post Production: Framestore
Colourist: Simon Bourne
VFX Supervisor: William Bartlett
2D lead: Saruta Puff Pisanwalerd
3D lead: Adam Smith
Flame: Andrew Salter
EP: Helen Hughes
Producer: Sian Jenkins
Producer: Alexia Paterson
Prod co-ordinator: Emma Hughes
Sound Studio: Factory
Engineer: Anthony Moore
Engineer: Jon Clarke
Producer: Lucy Spong
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