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Argos: An Evening with Abraca Daisy & The Incredible Lucy
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The much-loved Argos Christmas gift guide, affectionately nicknamed 'Book of Dreams' is the inspiration for the retailer’s highly anticipated 2020 Christmas advertising campaign, launching tonight to millions of viewers across the UK during Family Fortunes. The film, shot by award-winning director, James Rouse, taps into the nostalgia that so many people can identify with, eagerly looking through the Argos Christmas gift guide and dreaming of opening your most wished for gifts on Christmas day. A familiar story for many, Argos brings this dream to life when two sisters spot a simple box of magic tricks; a magical box that is set to take their Christmas to enchanting new heights. As the girls circle their perfect present, they’re magically transported to Christmas evening, where they, like many children before them, are keen to show off their new present and their marvellous new talents to their family. Their show starts with a classic, the old cup and balls trick, but the performance quickly becomes more and more extraordinary as the sisters grow in confidence and their imagination takes over. Not content with making presents magically appear or an illusion trick on the family’s sausage dog, these modern day Houdini’s transform their living room into a West End theatre and even manage to conjure up their extended family to join in on the fun. The spot is set to Gary Barlow’s ‘Incredible’, which was released on Friday and is the second track on his highly anticipated new album ‘Music Played by Humans’. The single’s artwork leans heavily on the campaign look, and Gary Barlow has been teasing the ad release on his social channels.
Head of Integrated Production: Charles Crisp Related |
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