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Melina Matsoukas gives French Ballerina Taïs Vinolo the spotlight in an uplifting Christmas campaign for Amazon. The timely ad demonstrates the determination of a highly trained dancer in the face of the Covid19 pandemic, and sends a message of hope for the arts whilst capturing the community spirit which is guiding the world through this crisis. Amazon’s global Christmas TV ad campaign follows a talented young ballet dancer as she prepares for the role of a lifetime. This being 2020, things don’t go to plan, but with the support of friends and family, and her own tenacity and optimism, she delivers a spectacular performance for her awestruck neighbours. Amazon’s 2020 Christmas campaign launched on TV on the 2nd November with the 60 second advert. The full 120 second advert will air today, 3 November, during the first ad break of The Great British Bake Off on Channel 4.
Credits
Other credits
Agency
HEAD OF FILM: JOE BAGNALL
ASSISTANT PRODUCER: CAMILLA HEMPLEMAN
FOUNDER: DANNY BROOKE-TAYLOR
BUSINESS DIRECTOR: MINNIE VAUGHAN
Production
EXEC PROD/LEAD PRODUCER: JULIETTE LARTHE
EXECUTIVE PRODUCER: TED THORNTON
HEAD OF NEW BUSINESS: MIA POWELL
LINE PRODUCER: MARIAN MIKHAIL
PRODUCTION MANAGER: BENJI LANDMAN
PRODUCTION CO-ORDINATOR: JESS GLAUS
DIRECTORS ASSISTANT: YAZZ ANDERSON-MOORE
1ST AD: TINA FRATNIK
PRODUCTION DESIGNER: JAHMIN ASSA
ART DIRECTOR: BARBARA AYOZIE FU SAFIRA
COSTUME STYLIST: MATTHEW JOSEPHS
COSTUME DESIGNER: ED MARLER
SEAMSTRESS: ROW SEWARD
STYLIST ASSISTANT: OLIVIA KAIAFA
POST PRODUCTION SUPERVISOR: NEIL CUNNINGHAM
3RD ASSISTANT DIRECTOR: KITTY RAJAKULASINGAM
MAKE UP ARTIST: MATA MUMVADI
MAKEUP ASSISTANT: MARIE REITNER
MANICURIST: LOUI-MARIE EBANKS
HAIR DESIGNER: ISAAC POLEON
HAIR ASSISTANT: HARRIET BEIDLEMAN
MOVEMENT DIRECTOR: MJ HARPER
MOVEMENT DIRECTOR ASSISTANT: BRITTANY YOUNG
CAMERA TRAINEE: YSSIS MCKEN
TRAINEE: VICTORIA LAWAL
TRAINEE: LUCIA RITUCCI
ART DEPT TRAINEE: BERHAN MEDHAEN
CASTING: KHARMEL COCHRANE
STARRING:
TAIS VINOLO
TAMSI
YASMINE HOLNESS-DOVE
ANTHONY ARIS ASOLA
DAVID ANTHONY
PARIS KELLY
MJ HARPER
CLIENT: AMAZON
VP GLOBAL CREATIVE: SIMON MORRIS
WW EXECUTIVE CREATIVE DIRECTOR: JO SHOESMITH
GM EU INTEGRATED MARKETING: ED SMITH
SENIOR CAMPAIGN MANAGER: JENNIFER FINCH
CREATIVE PROGRAM MANAGER, GLOBAL: JENNIFER ORRESTAD
SENIOR CREATIVE PROGRAM MANAGER, GLOBAL: KARA YORK
SENIOR CAMPAIGN MANAGER, GLOBAL: KELLY MCFARREN
SERVICE COMPANY: DIVISION
EXECUTIVE PRODUCER: ROK BURKOVEC
LINE PRODUCER: BENJAMIN BEGOVIC
PRODUCTION MANAGER: ALENKA PROTIC
PRODUCTION COORDINATOR: IDA URAN
LOCATION MANAGER: DRAGAN MLADENVIC
1ST AD: TINA FRATNIK
PRODUCTION ASSISTANT: ALEŠ PAJNIC
PRODUCTION ASSISTANT: JAN MILIC
PA/DRIVER: SEBASTIAN LOGAR
PA/DRIVER: LUKA SLAK
1ST AC: NIKA DRAKULIC
KEY GRIP: KRISTJAN POGACAR
GAFFER: JERNEJ PREBIL
ART DIRECTOR: NATAŠA ROGELJ
STYLIST: VALTER KOBAL
TRANSPORTATION CAPTAIN: MARJAN POLJNER
MEDIC: VITA MEDIC
CASTING COORDINATOR: ANA URBANCIC
EDITOR: ANDREW MORROW
EDITOR 30”: REBECCA LUFF
EDIT ASSISTANT: DAVID BELIZARIO
POST-PRODUCTION: ETC
AUDIO POST PRODUCTION: 750MPH
SOUND: SAM ASHWELL
MUSIC COMPOSITION: PETER MAUDER
COLOUR: COMPANY 3
COLOURIST: TOM POOLE
COLOURIST PRODUCER: ALEXANDRA LUBRANO
LAB: FOCUSFOX
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