TV ad: Amazon: Kindness, The Greatest Gift

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Top 6: November 17th 2021

Amazon today offers the first look at a global Christmas campaign that tells the story of a young woman connecting with a neighbour. The young woman is getting back to something that resembles the normal life of going to university and seeing friends after the challenges of the past year. A neighbour notices and reaches out to her, forming a new friendship. The advert demonstrates the power of connecting with people around us this Christmas - and how kindness is truly the greatest gift of all.
Agency: Lucky Generals

Category Other
Client Amazon
Agency Lucky Generals
Production Academy Films
Country United Kingdom
Uploaded 9 November, 2021

Credits

Director
Trey Edward Schults
Production Company Producer
Jacob Swan Hyam
DoP
Drew Daniels

Other credits

Editing House: Whitehouse Post

Editor: Russell Icke

Post Production: ETC

Colourist: Damien Vandercruyssen (Harbour)

Sound House: Wave

Sound Engineer: Johnnie Burn & Jonny Platt

Amazon Campaign Team

VP Global Creative: Simon Morris

WW Executive Creative Director: Jo Shoesmith

GM Integrated Marketing: Ed Smith

Sr. Campaign Manager, Global: Kelly McFarren

Sr. Campaign Manager, EU: Marietta Constantinou

Creative Program Manager, Global: Erika Rivera

Sn. Creative Program Manager, EU: Nadiya Abubakar

Sn. Creative Program Manager, EU: Sarah Jones

VP, Amazon Music: Ryan Redington

Sr. Label Relations Manager, Amazon Music: John Murphy

Head of Sync Licensing: Tegan Delap

Amazon: Kindness, The Greatest Gift

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Amazon: Kindness, The Greatest Gift

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