Building on its reputation as the makers of the only engine oil tough enough to withstand the harsh Australian conditions, Gulf Western Oil, Australia's largest manufacturer of … read morelubricants, is launching its first major brand campaign telling the story of the Lone Rider. Created by The Monkeys, part of Accenture Interactive, 'Lone Rider' follows a savvy adventurer who roams the tough Australian landscape atop his trusty vehicle, with nothing but his wits and the world's most durable engine oil by his side.
Meanwhile, his unique ride, with its huge, exposed engine and monster wheels, provides the ultimate proof of concept for the sustaining endurance of Gulf Western Oil.
To ensure the Lone Rider’s vehicle was as impressive and capable as the oil itself, Gulf Western Oil turned to Scoundrel who brought on vehicle concept designer Peter Pound and vehicle builder Harry Dakanalis to bring it to life.
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