John Lewis has launched its 2021 Christmas advertising campaign. The two minute advert, entitled ‘Unexpected Guest’, is a joyful story of friendship, which celebrates the magic of … read moreChristmas moments experienced for the first time. John Lewis knows its customers are more excited than ever for Christmas, craving joyful moments, togetherness and escapism as so many were unable to celebrate with loved ones last year. The film take viewers on a magical Christmas journey, all through the eyes of the lead characters, a young boy called Nathan and the space traveller, Skye. Nathan discovers and befriends Skye, who has landed in the woods beside his home. Their friendship develops as Nathan introduces Skye to many of his family’s festive traditions and brings them to life for her in the woods. They decorate the tree with fairy lights, celebrate the tradition of eating and hosting together, as he encourages her to try her first mince pie, and he also introduces her to the joy of thoughtful gifting by giving her his Christmas jumper. Through these shared moments, we see the magic of Christmas through the eyes of someone who has never experienced it before. This year’s soundtrack to the advert is performed by Lola Young, a 20 year old singer-songwriter from South London. The track ‘Together in Electric Dreams’, originally released by Philip Oakey and Giorgio Moroder in 1984, was chosen as a celestial compliment to the advert. Lola is a brilliant up and coming British talent, she was chosen for her rich and unique sound which brings to life the magic of the advert and the friendship that develops on screen. Created in partnership with adam&eveDDB, this year’s ad follows the story of Nathan, a 14 year old boy on his way home from school who spots a flashing light in the distance and chases it to the woods beside his home; it is here that he encounters 14 year old space traveller, Skye and her ship from another galaxy. The ice is broken as Nathan adapts his own Christmas jumper by adding a star and twinkly lights - just like Skye’s. The pair spark a friendship and we watch as Nathan helps her to discover the magic of her first Christmas. We then see Nathan introduce her to some of his favourite Christmas moments, bringing her fairy lights from his family’s tree, amazingly she is able to power them herself with her super powers. After a festive meal with family and friends, Nathan brings Skye a mince pie, and she delights at trying this for the first time. Together, their friendship grows while watching Christmas films and playing in the snow. The time comes when Skye has fixed her ship and must return to her home planet and the pair are to be separated. It is a bittersweet, heartwarming moment where Nathan gifts her his Christmas jumper, the same one he was wearing when they first met, and the pair say goodbye just before she boards her ship. As Skye leaves, she disappears into the night sky and leaves a twinkling star on a Christmas tree in the distance. Watching all through her eyes reminds us of the magic of a first Christmas, and the moments that matter.
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