Ikea: Assemble Together

Today, holiday celebrations look different in every home. Canadians are reimagining old traditions and putting their own spins on them, turning them into new traditions they'll celebrate for years to come with their friends and family. 'Assemble Together,' the IKEA Canada holiday television spot, depicts a Canadian family of South Asian heritage assembling together for the Holidays, with IKEA's home furnishing solutions coming together with them to facilitate the festivities.
Agency: Rethink, Canada
In a world of reimagined holiday celebrations, we see varied cultural touchpoints and traditions come to life in this spot including decorating with tealights, cooking delicious food with recipes passed down from generation to generation, along with strings of marigold and a decorated Christmas tree. It’s all stitched together with the driving beat of the famous Bollywood track, Chaiyya Chaiyya.