A community comes together in Coca-Cola's global holiday campaign, created by DentsuMB UK and produced by Rogue. In it, a young boy living in a chimney-less apartment block, rallies his neighbours to build a cardboard chimney and to make sure that even the loneliest resident gets a taste of holiday magic. The campaign, Real Magic at Christmas, is the latest outing under the 'Real Magic' banner and is a fiesta of in-camera, crafty trickery. The spot was developed by the team at dentsu mcgarrybowen, led by chief creative officer (and alumni of the adam&eveDDB John Lewis ads) Simon Lloyd. The hero film is being supported by an array of social content and digital activations. The spot ends not with Santa climbing down the chimney, but with a special gift delivered to an isolated older woman who lives alone in the block. She’s invited to a huge holiday feast, complete with a giant bronze turkey and lashings of Coca-Cola – reflecting a wider theme in the brand’s advertising to associate the beverage with food and social feasting occasions.
