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Renault: Twingo Electric
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To support the new electric version of the Renault Twingo, Publicis Conseil invited TROUBLEMAKERS and directing duo Luca & Sinem to work with the illustrator Philippe Petit-Roulet to rejuvenated the original 1993 campaign for the small, non-conformist city car that woke up the city. The original campaign marked its time and has remained in the hearts and in the DNA of Twingo. To promote the new Electric model, proof that this model knows how to reinvent itself, the original campaign is adapted to its time. The soundtrack by Bobby Mc Ferrin is reused, while the original signature 'It’s up to you to invent the life that goes with it' becomes 'It’s up to you to re-invent the life that goes with it'.
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