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Renault: Good Resolution
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The theme of this Renault campaign via Publicis Conseil Paris is "good resolutions". The film sets up a red herring, showing people of all ages talking to the camera. These people have just resolved something that they viewed as a problem, and they are both emotional and proud to be able to talk about it. These portraits, which will be shot in a variety of natural environments, will of course remind us of statements made by former Alcoholics Anonymous members. In reality, this is a red herring that works beautifully for both its meanings, right through to the final revelation. These people are not in fact proud of having stopped consuming alcohol; they are proud of having stopped consuming petrol, they are "Electrics Anonymous". With this range of 100% electric cars developed by Renault, stopping your petrol consumption from one day to the next has become a genuine possibility.
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