 |
Web Film
99 Giving Day: Mysterious Visitors to the Bakery
Donors who donate via an app usually make small amount and random donation, and very few of them know, care or know how to check where the donation actually goes to. How can we let them know, their random good deeds are actually making huge impact, so that more people would be willing to donate? We set up a bakery in Nan Jing, where all the staffs are from the Eddy bakery who are mental disabled. And we invite 30 donors from the whole country to buy and taste the bread. We capture the interaction between the donors and the staffs, the expression of the donors when they are told who the staffs really are. The life-changing power generated by each one yuan donated are fully expressed by the emotions from the donor – stunned, touched, and moved.
Agency Company: TOPic Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
