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Chateau Ste. Michelle: Chateau Your Holidays
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Chateau Your Holidays, draws on the desire to bring style back into our lives for the holidays, tired of the loungewear we’ve been donning for most of the year. The new spot features a family all dressed up and ready for an elegant holiday celebration, pouring each other glasses of wine and clinking their glasses all the while. It is not until the end of the spot that we see everyone is wearing pajamas from the waist down, bringing us back to the reality that is 2020. The playful spot emanates joy, wonder, and elegance in an otherwise lackluster year. Agency: Team One.
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