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Interactive
Chateau Ste. Michelle: What's Your Chateau?
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In this new national campaign for Chateau Ste Michelle – the world’s leading producer of Riesling – Cole & Weber United created a Facebook application called "What's Your Chateau," an enhanced status update of sorts where you can define “Your Chateau.” Your Chateau is the unique place where you can relax, unwind and become reenergized again. The application allows people to build their own equation of their Chateau and send it to others. Targeted to young, 30-something moms dubbed “The Reluctant Grownups,” the “What’s Your Chateau” app combines your favorite elements – and subtracts your least favorite – to determine your perfect wine setting. Elements of the campaign also include print ads created by up and coming artists that bring peoples’ submissions to life. The print ads will appear in magazines like People and Us Weekly (more info on the artists below). See: http://apps.facebook.com/mychateau/?fb_source=search&ref=ts
Creative Technologist: Mathieu Audouin Related |
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