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The Absolut Company: It's In our Spirit
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In a major new global campaign BBH Singapore has launched Absolut’s new brand platform titled ‘It’s In Our Spirit’. The campaign looks forward to a time when being together is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections. The ambitious Absolut global campaign, features four talents of diverse backgrounds who all champion open and honest conversation: Tessa Thompson (American actress), MNEK (British musician), Ricki Ortiz (online gaming star), and Jolin Tsai, (Taiwanese singer). The multimedia campaign features a vast swathe of social and online content, including a two-minute film that mixes animation with live action. It’s a story of 4 protagonists who are masters of their own virtual worlds, looking for something more meaningful outside. So they decide to break out from virtuality – because no matter how many followers or hearts you collect, nothing can make up for real-life togetherness.
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