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This summer, Absolut is introducing its biggest global marketing campaign in over a decade, 'The World of Absolut Cocktails. Born to Mix'. created by Ogilvy. An ongoing campaign that will expand multi-year, The World of Absolut Cocktails is designed to inspire people who are open-minded, optimistic, and driven by curiosity of all ages 21+ and backgrounds to come together to mix ideas and, of course, drinks, respectfully and responsibly. The larger-than-life campaign, narrated by Academy Award winning actor Rami Malek, will introduce The World of Absolut Cocktails, a distinctively diverse world in which cocktails are personified through dynamic, engaging characteristics that align with different backgrounds, adult life stages and characteristics, all of which showcases the versatility of the #1 premium imported vodka in the US. And while each cocktail in Absolut’s campaign stands out deliciously on its own, a night becomes better when mixing personalities together.
Credits
Other credits
THE ABSOLUT COMPANY
Charl Bassil: Global Vice President Marketing
Tad Greenough: Chief Creative Officer
Monica Jungbeck: Global Head of Creative
Tia Webb: Creative Content Director
PERNOD RICARD USA
Pamela Forbus: Chief Marketing Officer
Matt Foley: Vice President Marketing
Lara O’Brien: Senior Director, Marketing
Agency
Gabe Usadel: Executive Director, Design
Connor Fleming: Creative Director, Design
Jake Richardson: Senior Designer
Estella Xian: Designer
Alexandra Davis: Designer
George Sholley: Head of Production, NA
Mike Diedrich: Executive Producer
Tatiana Lanier: Senior Producer
Michael Freeman: Executive Music Producer
Jessica Nugent: Head of Production Services, NA
Heather Weissman: Director of Production Business Affairs
Georgia Zalk: Associate Production Business Affairs Manager
Joan Shelton: Senior Content Production Manager
Antonis Kocheilas: Global CEO, Advertising
Elise Alverson, Associate Director of Strategy
Philip Heimann: Chief Marketing & Growth Officer, WW
Josh Goodman: Executive Group Director
Amy Medellin: Executive Group Director
Rachel Passman: Account Director
Peter Kush: Account Supervisor
ASPEN CENTER FOR CONSUMER SCIENCE
Stephen Springfield: Story Consultant
IMA
David Burgess: Head of Production
Production
Julie Sawyer : Line Producer
Hillary Rogers : Managing Director
Verity May Lane : Wardrobe Stylist
Taisa Malouf : Production Designer
PHOTOGRAPHY
Sandro : Photographer
Eduardo Carapito : 1st Photo Assistant, Immigrant
Ana Claudia Turner : 2nd Assistant Director, Immigrant
Mark Harris : Lighting Director
Wendy Gordon : Producer, Work Production Company
Claude-Aline Nazaire-Miller : Director of Sandro Affairs
Candace Gelman : Agent, Candace Gelman & Associates
Local Service Company: IMMIGRANT
Gui Passos: Executive Producer / Managing Director
Juliana Cretella : 1st Assistant Director, Immigrant
Elis Manukian : 2nd Assistant Director, Immigrant
Mari Kato : Hair & Makeup
Casting: IMMIGRANT
Cintia Capellano : Casting Director
Gui Passos: Executive Producer / Managing Director
Editorial & Finishing: OPTIMUS
Randy Palmer : Editor
Caralyn Moore : Sr. Assistant Editor
Hugo Escobar: Assistant Editor
Brian Hrastar : Executive Producer / Managing Director
Daniel Frazier: Assistant Producer
Glen Noren: Finish Artist / Director of Finish
Ryan Wood: Finish Artist / VFX Supervisor
Christian Allan: Finish Assistant
Color Grade: CO3
Jill Bogdanowicz: Colorist / Co-Head of Features Color
Matt Moran: Senior Producer, Short Form
Jake Grom: Production Coordinator
VFX: GLOBETROTTER
VFX Executive Producer / Supervisor: Andre Pulcino
VFX Supervisor / Compositor: Gustavo Samelo
Technical Director: Guido Gallo
3D Animation: Fabio Fernandes
VFX compositors: Diogo de Moura Modesto, Marcelo Dumer.
Data Wrangler / VFX editing: Rodrigo "Brinco" Farias
GFX: SAROFSKY
Erin Sarofsky: Executive Creative Director
Stefan Draht: Creative Director
Steven Anderson: Executive Producer / Managing Director
Joel Signer: Senior Producer
Sound Post: OPTIMUS
Marina Killion : Sr. Audio Engineer
Brian Hrastar : Executive Producer / Managing Director
Music: Saturday Love, “2 B Free” c/o Fool’s Gold Records
Music Mix: JSM
Joel Simon : CEO & CCO
Jeff Fiorello : VP/Executive Producer
Norm Felker : Senior Producer
Andrew Manning : Senior Producer
Sharon Cha : Producer
VO: Rami Malek
Alex Egarian: Agent, WME
OOH Print Production: SANDRO
Lauren McNalis: Retoucher
OOH Print Production: Hogarth
Kurtis Chan: Retouching Specialist
Hillary Horsefall: Studio Manager
