TV ad: The Montreal Children's Hospital Foundation: Long Live Little Brats

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Top 6: November 25th 2020

They are sometimes unruly. Rambunctious. Loud. Strong willed. Who cares? At the Children’s, we prefer our kids to be spirited, even a little bratty – anything but sick. Because a bratty kid is a healthy kid, we invite you to celebrate the mischievous side of children in Quebec. Help the Children’s get its young patients back on their feet and bursting with energy again.

Category Charities & appeals
URL https://fondationduchildren.com/en/
Agency Cossette
Production 4zero1
Country Canada
Uploaded 16 November, 2020

Credits

Director
Benjamin Nicolas
Chief Creative Officer
Peter Ignazi
Senior Art Director
Creative Director
Patrick Michaud
Creative Director
Richard Bélanger
Producer
Catherine Richard
Art Director
Alex Jutras
Copywriter
Marc-André Vignault
Copywriter
Layton Wu
DoP
Alexandre Nour

Other credits

Agency

Anne-Claude Chénier, Vice-President, Creative Advertising

Michel-Alex. Lessard, Vice-President, Strategy

Hugo Fournier, Strategy Director

Richard Bélanger, Design + Branding

Benoit Chapellier, Vice-President, Business Lead

Katherine Leftakis, Product Owner

Sound & Music: Cult Nation

Media Agency: Cossette Média

Anne-Sophie Collins, Media Planner

PR Agency: The Colony Project

Axelle Techer, Account Director

Client: The Montreal Children's Hospital Foundation

Renée Vézina, President of the Foundation

Kim Fraser, Vice-President, Communications and Marketing

Sylvie Desjardins, Communications Director