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Top 6: November 25th 2020
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Boliden Batteries: Search BolidenTop 6: November 25th 2020
A car battery is a product that don’t really care about or know the difference between different products. However Boliden car batteries are high quality and the client, via CJ WORX Bangkok, wanted to reinforce this quality. CJ WORX created this humorous campaign that shows the benefits via a product demonstration. Before this campaign, Boliden had been missing from the advertising market in Thailand for more than ten years. The car battery market in Thailand has a strong market leader who has sales channels spread across the country and large marketing budgets. With a commitment to product development and confidence in superior materials and better quality, Boliden chose to fight via other channels the search keywords. The strategy being that that a car battery is a product that no one thinks about until the day it dies. The campaign states that “Whatever Happens…Search Boliden”.
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