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Top 6: November 25th 2020
A car battery is a product that don’t really care about or know the difference between different products. However Boliden car batteries are high quality and the client, via CJ WORX
… read moreBangkok, wanted to reinforce this quality. CJ WORX created this humorous campaign that shows the benefits via a product demonstration. Before this campaign, Boliden had been missing from the advertising market in Thailand for more than ten years. The car battery market in Thailand has a strong market leader who has sales channels spread across the country and large marketing budgets. With a commitment to product development and confidence in superior materials and better quality, Boliden chose to fight via other channels the search keywords. The strategy being that that a car battery is a product that no one thinks about until the day it dies. The campaign states that “Whatever Happens…Search Boliden”.
read less...Agency
Project Manager: Benjawan Sengtee
Managing Director: Chawana Keeratiyutamonkul
Business Consultant & Client Service Director: Warapan Pornphichitpan
Account Manager: Wongsakorn Ubolsawadi, Pattaraploy Gochgorngamud
Account Executive: Anchalee Tiyapornchai, Natchaya Taesriprasert
Production
Assistant Director: Chairat Piriyawattanakul
Production Manager: Dechnarong Boonsongsang
