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They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has decided to end things and see other sponsors.
Credits
Other credits
Client: Supercheap Auto
Managing Director: Benjamin Ward
Head of Marketing: Janet Newton
Media & Production Team Leader: Emma Halasz
General Manager – eCommerce & Marketing: Andre Korte
Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Creative: Connor Beaver
Creative: Scott Zuliani
Senior Craft Designer: Raph Tamkalis
Head of Production: Romanca Mundrea
Senior Producer: Jacqui Walker
Head of Content Management: Jaimee Kerr
Content Director: Navin Arunasalam
Content Manager: Allan Carlow
Social Strategist: Charlotte Goodsir
Production Company: Rabbit
Director: Al Morrow
Producer: Marcus Butler
Executive Producers: Alex Hay & Lucas Jenner
Cinematographer: Andy Taylor
Editor: Stu Morley at The Editors
Post Production: White Chocolate
Casting: Danny Long Casting
Sound: Squeak E. Clean Studios
Sound Design: Ryan Dickinson & Simon Lister
Executive Producer: Ceri Davies
Senior Producer: Angelina Phengphong
Photographer: Neil Bailey @ Coco Productions
Producer: Samantha Lee @ Coco Productions
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