Supercheap Auto: 1000 Bathursts

After 16-years of partnership, Australia's biggest racing event, the Bathurst 1000, decided to replace Supercheap Auto as the official sponsor. In a cheeky attempt to stay close to the action, we found a loophole and became the official sponsor of 1000 Bathursts instead and sponsored real businesses in the town of Bathurst, including the Bathurst Bakery, The Bathurst Driving Range, the Bathurst Beekeepers, the Bathurst Under 13 Netball team, and many more. The film follows Supercheap Auto's spokesperson Nathan Murray as he meets the new sponsors.
Agency: The Monkeys