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For many, hair is heritage. Hair is strength. Hair is self-expression. Hair is Pride. And for LGBTQ+ couples – who are seven times more likely to adopt or foster children – it can … read moremean even more: Trust. Attachment. Connection. Family. Pantene understands the vital role hair plays in connecting new families, and this National Adoption Month is launching “Family is #BeautifuLGBTQ,” a series created in partnership with Family Equality that supports LGBTQ+ families and celebrates the moments that connects and brings them together. The series will live on Pantene’s Instagram (@Pantene) and extend through November 2021, continuing to share the stories of diverse LGBTQ+ families throughout the year. The hair moments in the series depict real family connections and lasting memories being made. In the series’ first video starring Raymond and Robbi, and their daughter Ella, they share how her hair bonded them from the very beginning as they created a hair-washing ritual that gave them the time to talk and connect while also learning about her hair needs and heritage, with Ella having a birth mother from India and birth father from the Caribbean. These are the moments that allow conversations to take place, bonds to form and families to grow. This campaign is the latest in support of Pantene’s mission to represent, celebrate and make the LGBTQ+ community feel beautiful year-round, building off of last holiday season’s “Home for the Holidays” campaign and “Don’t Hate Me Because I’m #BeautifuLGBTQ,” which launched during Pride Month 2019.
read less...Grey Strategy Director: Lauren Friezo
Grey EVP, Global Account Director: Anjali Jain
Grey SVP, Account Director: Kate Bernhardt
Grey Account Supervisor: Payton Brown
Grey Account Executive: Samantha Simon
Grey Project Manager: Emily Steele Eldridge
Townhouse Senior Print Producer: April Gallo
Townhouse Music Producer: Leland Drake
Townhouse VP, Head of Talent: Natasha Howell
Townhouse Business Manager: Tim O’Shea
P&G Vice President Hair Care: Lela Coffey
P&G Senior Director: Maris Croswell
P&G Brand Director: Bret Senior
P&G Brand Manager: Mike Chieco
P&G Senior Communications Manager: Muhammad (Bilal) Lakhani
P&G Senior Director of Production, Renato Ibarra
P&G Design, Corey Kelly
Cut & Run Editor: Stacy Peterson
Cut & Run Producer: Hope Duhaime
Cut & Run Managing Director: Lauren Hertzberg
Unit 9 Director, Matthew Puccini
Unit 9 Executive Producer, Emily Malito
Photographer, Annie Tritt
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