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New World NZ: If It Doesn’t Quite Turn Out, It’ll Be Alright
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New World has released its 2020 Christmas campaign, through DDB, encouraging New Zealanders to enjoy the Christmas they well and truly deserve after a tough year. With this likely to be a holiday season like no other, DDB has created a campaign that reflects our new realities but also shows how, with the best in Fresh, inspirational ideas and timely tips and tricks, New World can help make Christmas 2020 memorable for all the right reasons. The film follows a typical Kiwi family, highlighting some of their experiences through the year. Via the voice of the family’s young daughter, the spot covers everything from home-schooling to home-reno, impromptu haircuts, kid-cooked dinners and baking escapades – many of which will be familiar to New Zealanders these past 9 months. The story then switches to the wider family’s Christmas preparations, showing them firing up the stove, the cooker and the barbie and preparing a Christmas ham with a range of traditional and not-so-traditional trimmings, supplied and inspired by New World. The neighbours are subsequently invited over for a delicious-looking alfresco Christmas meal. The film also alludes to the undue pressure that many people feel when making the big Christmas dinner and seeks to alleviate that by referencing failed Pavs and burned sausies and making the point that “if it doesn’t quite turn out, it’ll be alright” - because what really matters is being with family and friends.
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