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Fantastic Snacks: Yup to the Cup Fantastic


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Staring at a supermarket shelf packed with cup noodles, they all look pretty similar. Fantastic Noodles needed a way to stand out and stay top-of-mind in this crowded category. Pairing offbeat visual humour with a strong audio component, Yup to the Cup Fantastic creates something weird and catchy, ensuring that when people think ‘cup noodles’ they think ‘Fantastic’.
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