Fantastic Delites: How far will human lab mice go for Fantastic Delites?

Fantastic Delites' sadistic Delite-o-matic snack machine created by BBDO Adelaide returns but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when they'd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again.

The stunt follows on from the 'Delite-o-matic' video that went viral earlier in the year where the machine commanded people to push a button 1000s of times, dance, and generally humiliate themselves for a free pack of Fantastic Delites.