Sanlam: There's no Sbu

Sanlam, South Africa’s iconic financial services provider, is sponsoring the Loeries Advertising Awards. We wanted to entice senior members of the creative community to tune in to the Sanlam x Loeries webinars. Given that Sanlam’s core platform is centred around planning, we created direct mailers based on the insight: most iconic agencies were founded by bold creatives who partnered with smart business individuals – the planners. We took items of clothes that SA’s agency founders are known for (John Hunt is known for wearing All-Star Chucks for instance). And we paired these with what their partner is known for wearing. This became a simple demonstration that one can’t exist without the other.
The posters were sent to agency leaders and drove them to register for the webinars.