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Road Safety Commission: Nah, not worth it.
In the lead up to the festive season, the Road Safety Commission in Western Australia and Gatecrasher Perth have launched a new campaign to discourage drink driving. The summer holiday season is one of high risk, where low-level drink driving is more likely to be justified as a ‘one-off’ or being within self-justified limits. The campaign compels drivers to reconsider their choices during vulnerable moments. The insight behind the campaign is that the decision whether to drink and drive is an internal conversation you have with yourself. This conversation can at times be highly conflicting. It’s a calculated risk you take in the moment as you weigh up the pros and cons.
Roger Farley, Assistant Director Communications and Engagement Related |
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