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Victoria Beer: Dare to be Good
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For the launch of Anheuser Busch Inbev's (ABI) new blonde beer Victoria, the strategy was to confront the competition head on. Victoria is ABI's challenger brand to the world famous Belgian beer Duvel, which means devil in Flemish. So, for the very first launch campaign, ABI's in house creative agency Draftline London created Victoria the angel to challenge the devils and invite consumers to make a new choice.
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