TV ad: Michelob Ultra: Our Bar

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Michelob ULTRA, the fastest growing beer brand in the U.S., today unveiled a new 30-second commercial, titled "Our Bar," that will debut during Super Bowl LI. The spot, developed by FCB Chicago, features real fitness enthusiasts not actors

Category Drinks, alcoholic
URL https://www.youtube.com/watch?v=hU52cGQT85k
Client Anheuser-Busch InBev
Agency FCB Chicago
Production RadicalMedia
Country United States of America
Uploaded 4 February, 2017

Credits

Director
Derek Cianfrance
Chief Creative Officer
Liz Taylor
Creative Director
josh hurley
Creative Director
Andy Kohman
Producer
Clare Deady
Producer
Barbara Benson
Producer
Remy Foxx
Associate CD / Art Director
Anthony O’Neill
Associate CD / Copywriter
Rony Castor
Senior Agency Producer
Chris Wickman
Executive Producer
Tim Konn
Executive Producer
Rene Steinkellner
Executive Producer
Gregg Carlesimo
Executive Producer
Frank Scherma
Executive Producer
Carol Lynn Weaver
Editing Company
Exile Editorial
Editor
Kirk Baxter
Music Director
Stump Mahoney
Managing Director
Melanie Hellenga
Managing Director
Kiska Howell
Planning Director
Tom Hehir
Colourist
Roman Mendez
Head of Production
Jennifer Locke
Account manager
Julie Crimmins

Other credits

VP, Marketing USA: Marcel Marcondes

Michelob ULTRA VP, Marketing: Azania Andrews

Michelob ULTRA Senior Director: Joe Lennon

Michelob ULTRA Senior Brand Manager: Stacey Mikula

Global EVP, Content & Creative Development: Todd Tilford

Manager of Business Affairs: Kelly Lenthe

Assistant Editor: Zaldy Lopez

Audio: Another Country

Engineer: David Gerbosi

Assistant: Alex Paguirigan

Finish: Lord + Thomas

Online Editor: Justin Orr

Michelob Ultra: Our Bar

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Michelob Ultra: Our Bar

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