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Michelob Ultra: Breathe
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Michelob ULTRA, the fastest growing beer brand in the country, will lead Anheuser-Busch's advertising charge on Super Bowl Sunday by airing "Breathe" in the coveted A1 position following kickoff. To set the tone for the game to follow, the 30-second spot by FCB Chicago will bring the energy and dedication of the Michelob ULTRA drinker to life through the vision of acclaimed action film director and fitness enthusiast Antoine Fuqua.
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