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Born Free Foundation: Nature's Closing Down Sale
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Born Free Foundation is adopting the style and approach of sales advertising and applying it to the natural world in "Nature's Closing Down Sale" a campaign urging people to adopt an endangered animal while they still can, and timed to coincide with Black Friday. Created by ENGINE, at the heart of the campaign is a 60-second social film in which a larger-than-life salesman - played by English actor Harry Peacock highlights that wild animal populations worldwide have declined nearly 70% in just 50 years. With the numbers of many much-loved animals - such as tigers, elephants and rhinos - dangerously low, and falling still. Archive footage of endangered species in the wild being attacked by and overlaid with bouncing sales graphics is clearly visible behind the salesman as he makes his pitch. The powerful and provocative film, which will be released online and on social media – led by Twitter, Instagram and Facebook is supported by an array of Out Of Home executions set to appear on sites donated by Jack and Ocean Outdoor.
Account Director: Owen Keating, Tom Butler Related |
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