Katy Hopkins

Katy Hopkins is an award-winning creative leader with a career spanning 17 years in the advertising industry. She joined Iris London as Executive Creative Director in 2024 from House337, where she led creative work for brands including NOW (Sky), B&Q, PETA, and Green Flag.

Since joining Iris, Katy has been instrumental in shaping the agency's creative direction, driving innovation, and elevating the quality of work across its portfolio. Her approach blends bold thinking with cultural insight, ensuring that Iris continues to produce work that not only stands out but also delivers commercial impact.

Throughout her career, which began at WCRS, Katy has built a reputation for creativity that resonates. Her work has been recognised at some of the industry's most prestigious awards, including Cannes Lions, D&AD, British Arrows, Creative Circle, One Show, and Kinsale Sharks. Notably, her PETA campaign, "Kill the tradition, not the turkey", was ranked among AdForum's top five … read moresocially responsible campaigns.

Beyond her client work, Katy is passionate about nurturing creative talent. She has mentored winning teams in the Creative Equals' Creative Comeback scheme for three consecutive years and is a firm believer in the power of creativity to drive change.

Outside of advertising, she applies her creativity in diverse ways, from launching a women's cycling brand to developing an art installation that visualises public sentiment around politicians in real time.

At Iris, Katy continues to push boundaries, ensuring the agency remains at the forefront of creativity and innovation.
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