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Keep The Ban: The World's Worst Sport


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The cruelty of killing fox cubs for sport is highlighted in a TV sports show parody created by Engine Creative, officially launching as House 337 in September, for Keep The Ban – a non-profit organisation that campaigns against the hunting of wildlife for sport, including the killing of fox cubs through a practice called ‘cubbing’ which is used to prepare the hounds for the foxhunting season. ‘Cubbing’, the equivalent of the ‘pre-season’ for foxhunting – which typically occurs in late August and September – involves hunters training their dogs to kill fox cubs as they are easier to catch than adult foxes. In the new 118-second film, ‘The World’s Worst Sport’, a TV sports presenter and expert commentator in a TV studio discuss the countdown to a cubbing session as they might preview a football match, also interacting with a reporter ‘live’ from a field where the families of foxes live. The film will be launched on social media: Facebook, Instagram, Twitter and TikTok on 25th August 2022.
Credits Other credits

Designer: Aaron Pacey

Senior Influencer Strategist: Paul Lynch

Senior Strategist: Jack Cartwright

Account Management: Rich Williams

Post production: The Mill

Post-Producer: Kathryn Wigginton

Colourist: Maruf Kahn @ The Mill

Sound Design: String and Tins

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