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Royal Navy & Royal Marines: State of Mind
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The Royal Navy is reaching out to young people who thrive on pushing themselves as hard as they can in a new campaign for the Royal Marine Commandos, created by creative collective, House 337. It is only people with this state of mind who will have what it takes to make it in the Royal Marines, an elite Royal Navy force which deals with a wide spectrum of threats and security challenges around the world. House 337’s idea is to help young men and women identify if they have the mindset required to become a Royal Marine by dramatising the one thing that all successful recruits have in common: an innate urge to challenge and push themselves to their limits, physically and mentally. A 60-second film at the heart of the campaign opens with a Royal Marines Commando on an exercise in some extremely rugged terrain. Faced with scaling a peak while laden with equipment and remaining alert to attack, we see he’s at the point where the idea of giving up creeps in.
Client Managing Director: Ed Norrington Related |
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