House 337 has put a band of singing abused animals centre stage in an unvarnished new online and social media campaign for PETA highlighting animal cruelty in fashion. It is the … read morefirst time the iconic charity has teamed up with the agency to campaign against wearing any animal-based products at all, even wool, and encouraged consumers to embrace vegan fashion. Set on a farm reminiscent of classic children’s TV shows of bygone decades, actress and comedian Jessie Cave meets wholesome, seemingly cheery puppet animals who burst into an upbeat, catchy, yet gruesome song about the cruel treatment they endure in the name of fashion. This powerful and memorable video, which will roll out from March 22nd, is part of PETA’s ongoing work to re-educate the public about using animal products in fashion. It offers an unflinching explanation of how clothes are really made and the consequences for the animals involved. However, the campaign ends with a message of hope, asking the audience to: “Shop like their lives depend on it”. Created with production studio BlinkInk, it will run across PETA’s owned social media channels, including Instagram, Twitter, YouTube and Facebook. The two-year campaign will be backed by an undisclosed media spend to promote it across Instagram and Facebook. It is the debut advert from Will Wightman, who signed for BlinkInk after winning the best director award at the BFI Future Film Festival last year. As well as directing the film he also wrote the song, with sound effects and musical development coming from String & Tins.
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