Entain Group Australia has released a new action-packed brand campaign, developed by The Monkeys Melbourne, part of Accenture Song, challenging punters to Take on the Fun, building … read moreon the brand's existing 'Ladbroke it!' platform. The campaign follows four lads as they take on a day of punting. Directed by Benji Weinstein from Finch and set to The Sweet's iconic 'Ballroom Blitz', the integrated brand campaign launches this week in Australia across cinema, TV, outdoor, social and online.
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