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Top 6: March 22nd 2023
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DISCO: Law BetterTop 6: March 22nd 2023
DISCO, a leader in AI-enabled legal technology is launching a major new campaign encouraging law firms and legal departments to ‘Law Better’. The new campaign, which was created by London-based creative agency BigSmall, introduces DISCO’s new campaign icon, Lady Justice. The ultimate symbol of law, fairness and impartiality, Lady Justice - or Lady J as she calls herself - is roused to action by the sight of all the poor, sad lawyers struggling with slow, outdated legal-tech. Stepping off her plinth, Lady J rips up the office, exhorting the lawyers to get with the times, use DISCO and Law Better. The campaign was shot by award-winning director Clay Weiner through production company Biscuit, with music and sound from Jungle Studios. The global campaign launches in the US before rolling out to other markets later in the year.
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