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Top 6: March 22nd 2023
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Estrid: For Human BeautyTop 6: March 22nd 2023
Estrid, the vegan subscription-based razor brand, has today unveiled ‘For Human Beauty’ - a poignant new creative platform, aiming to celebrate inclusive beauty irrespective of gender, race, religion, sexual orientation or any other label insisted on by society. As part of the launch, Estrid has collaborated with a broad range of ambassadors who represent different corners of the world’s diverse community, and those who are known for their individuality and speaking out against the status quo and what is defined as ‘normal’. The star-studded line-up includes non-binary and trans visibility activist Gialu Mx and queer, body positivity influencer Enam Asiama, amongst others. Launching on 13th March 2023, during ITV’s Love Island finale, For Human Beauty’s TV debut is estimated to reach 16 million viewers in the UK alone - with additional TV coverage due to go live across Channel 4 and Sky stations. The new release aims to put an end to outdated beauty standards through a suite of empowering assets rolled out on TV, OOH, web and social media, reinforcing the brand’s commitment to fighting for a fairer, more inclusive industry. The OOH launch will include London Underground banners, roadside billboards and digital screens at London’s O2 Arena - staying on brand with appearances during upcoming Lizzo and Sam Smith concerts. Social hotspot Box Park, Shoreditch, will also be graced with For Human Beauty, with nationwide OOH formats reaching Manchester and Leeds. The empowering new film, released as part of the platform, takes place in a breath-taking Swedish castle, with a vibe that can only be described as otherworldly and empowering. We follow the icons in ethereal-looking surroundings as they express themselves in awe-inspiring ways; pruning a monobrow, showing off beautifully hairy armpits and coming together to celebrate individuality and show their defiance of labels and stereotypes.
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