Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: March 15th 2023
Tv

Alzheimer's Society: The Ultimate Vow

Embed Video
Top 6: March 15th 2023
New Commercial Arts, with charity client Alzheimer's Society, have launched a new integrated campaign 'The Ultimate Vow' which highlights the devastating effects of dementia and the charity's commitment to help end this devastation. The film, directed by James Rouse, follows Adam & Laura and the struggles their relationship faces, from the moment Adam first experiences the early stages of dementia and the continuation as his condition deteriorates. Over the film we hear Laura narrating her vows, creating a powerful juxtaposition with what would have been one of the happiest days of her life to the most testing times of their relationship. During the couple's struggles we see the arrival of an Alzheimer's Society Dementia Adviser and with this, vital support to both Adam and Laura. The film ends with a call for donations to ‘help end the devastation caused by dementia’, narrated by Colin Firth, so that Alzheimer’s Society can continue raising vital funds, and give help and hope to everyone living with dementia. Alongside the film, portraits of three real life couples shot by Mary McCartney will run across OOH, Press & Social. Each portrait tells the story of when the couple first made their own commitments 'in sickness and in health' and how Alzheimer’s Society has ‘vowed’ to do the same since the relationship first started between the charity and the couple. Media planning and buying was managed by MediaLab. The campaign launched today (Thursday the 9th of March) with a 90” spot at 7:40am during Good Morning Britain on ITV Breakfast, and will run across TV, Cinema, OOH, Press, Radio, and Social. New strategic position, identity and brand promise created by Alzheimer’s Society and agency partner New Commercial Arts. The launch of the ‘The Ultimate Vow’ campaign coincides with the reveal of the charity's new brand positioning including a new identity and brand promise for Alzheimer’s Society. Alongside agency partner New Commercial Arts, the charity researched different platforms and identities with core audience groups to land on a new strategic position, identity and brand promise which represent a revitalised direction for the Alzheimer’s Society.
Credits Other credits

Brand

Marketing Director Alex Hyde-Smith

Marketing Director Harriet Foxwell-Corden

Marketing Manager Victoria Evans

Marketing Executive Laura Parsons

Marketing Executive Ellie Jerman

Agency

Director of Production Matt Craigie-Atherton

Producer Lucie Georgeson

Print Producer Amanda Davies

Chief Executive Officer James Murphy

Business Director Miriam Goode

Account Director Janki Shah

Chief Strategy Officer David Golding

Planner John Blight

Project Manager Sylvie Edwards

Agency / Creative LGA

Photographer Mary McCartney

Production

Production Designer Guy Thompson

Wardrobe Selina Wong

Post Production / VFX Untold Studios

Executive Producer Tomek Zietkiewicz

Producer Simon Downie

Producer Jordan Malonga

VFX Supervisor Ben Cronin

VFX Artist Kia Coates

Colourist Julien Alary

Colour Producer Eli Sandal

Editorial WORK UK

Editor Bill Smedley

Edit Assistant Rebecca Quinn

Producer Antonia Porter

Music / Sound Factory

Sound Designer Anthony Moore

Sound Designer Josh Campbell

Composer Guy Farley

Music / Sound Manderley Music

Music Supervisor Sean Craigie-Atherton

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news