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Top 6: March 15th 2023
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Coca-Cola: Masterpiece

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Top 6: March 15th 2023
Coca-Cola today introduced 'Masterpiece', a global campaign celebrating the iconic Coca-Cola brand and uplifting refreshment. Representing those moments when people can really dial into their passions and express themselves, the campaign demonstrates how Coca-Cola allows everyone to take any break to the fullest, no holds barred.
Agency: Blitzworks / Heads Up Production

Launching with a striking new film and digital content featuring universally recognised artworks by some of the world’s most famous masters, alongside several pieces by emerging artists from across the globe, the creative leverages Coca-Cola’s iconic status and leans into culture in a surprising new way. The campaign launches in Latin America in March, followed by other markets in 2023. Set in an art gallery and jumping off from the iconic 1962 ‘Large Coca-Cola’ by Andy Warhol we see the totemic, unmistakable Coca-Cola bottle passed from artwork to artwork as an entire universe magically comes together to deliver a moment of refreshment to someone who needs it most. In a remarkable expression of Coca-Cola’s ability to switch on the magic of any break moment, the bottle moves through the hands of such artistic works as JMW Turner’s ‘The Shipwreck’; Munch’s ‘The Scream’ (re-coloured lithograph); Van Gogh’s ‘Bedroom in Arles’; Hiroshige et al ‘Drum Bridge and “Setting Sun” Hill, Meguro’; finally landing with Vermeer’s ‘Girl with a Pearl Earring’ whose subject deftly opens the bottle and places it next to a student who is in need of some inspiration and refreshing upliftment.
Credits Other credits

Agency / Creative BLITZWORKS

Chief Executive Officer Ajab Samrai

Chief Executive Officer Marcus Brown

Project Manager Bryan Obonyo

Agency / Creative Heads Up Production

Producer Tim Page

Producer Francine Lindsay

Print Producer Lisa Dickenson

Production

Production Manager Antonia Vickers

Production Assistant Emily Lucienne

Production Manager Katy Smith

1st AD Aleksei Smoliar

Director of Photography Ben Todd

Production Designer Mark Connell

Costume Designer Kate Forbes

Motion Graphics Julian Hermannsen

Casting Kharmel Cochrane

Storyboard Artist Vince Wei

Production LANE Casting

Production Heads Up Production

Production Assistant Laura Knapp

Post Production / VFX Electric Theatre Collective

Executive Producer Antonia Vlasto

Creative Director Ryan Knowles

CG Supervisor Greg McKneally

Colourist Luke Morrison

Coordinator Emily Coyne

Editorial tenthree

Editor Ellie Johnson

Edit Assistant Jules Bayer-Crier

Music / Sound Yessian Music

Chief Creative Officer Brian Yessian

Creative Director Gerard Smerek

Creative Director Michael Dragovic

Composer Garth Neustadter

Sound Designer Jeff Dittenber

Sound Mix Scott Gatteno

Music Supervisor Lars Makie

Animation Electric Studios

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