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Top 6: March 15th 2023
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Aura: Role of a LifetimeTop 6: March 15th 2023
Aura, the leader in intelligent safety for consumers, today announced a multi-year partnership with Robert Downey Jr. Through the partnership, Downey Jr. joins Aura's Board of Directors, invests in the company and commits to working with Aura as a strategist and brand advocate, supporting consumer education. Ahead of a highly-anticipated featured session at Austin's South by Southwest (SXSW) conference on March 11th, Aura and Downey Jr. premiered a video titled 'Role of a Lifetime,' which articulates the goals of the partnership.
Agency: DDB North America As technology grows more complex, the rate of digital crime has rapidly increased. According to the FBI, American families lost $6.9 Billion to online crime in 2021, a 50% increase in losses from the year prior. Online criminals are targeting the entire family. Nearly one million children had their identities stolen last year alone. Powered by AI, Aura's easy-to-use online safety app proactively protects individuals and families from scams, fraud, hacks, identity theft and more. Aura additionally announced the launch of a new family-focused user experience, which includes new protections designed to prevent scams, hacks, fraud and other digital security threats. New features include: - Smart Vault - Add information to monitor for fraud or data theft, securely store your most important digital files and passwords to keep them secure, and easily share files and passwords with family members. - Family Alert Sharing - Share fraud and identity alerts among account members, so you can gauge your whole family's protection, take action fast, and resolve threats quickly.
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