ALDI Australia has today launched its first new brand campaign for 2023, 'Shop ALDI First'. The nationwide campaign, created with BMF, aims to reframe the role ALDI plays in shoppers'… read more weekly supermarket routines, positioning itself as the first shop for all Aussie's grocery needs. The campaign launches alongside new research revealing that almost half of Aussies (45%) chose their supermarket based on their parents' brand of choice despite the savings they may be missing out on elsewhere. More than three quarters of Australians (78%) have changed their grocery shopping habits in the last twelve months, and one in five (21%) are considering changing where they shop to save money in the next year.
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